You’re tired of social media/HR diletantes.
You’re tired of the fake rockstar status.
You want people to focus on what makes HR really important.

I’m here to tell you that the intersection of HR/social media only exists because of fakers and poseurs. Real people who do real HR work are only peripherally aware of social media. They’re too busy working — and furthering the HR agenda in their own organizations — to futz around with Twitter and develop personal brands.

There are anomalies, yes, but those people who work/have interesting blogs/robust twitter accounts are few and far between.

I tell people who are interested in changing HR to do a few things.

1. Get to work.
2. Get promoted.
3. Accumulate power.
4. Use that power wisely and incorporate the positive lessons of social media into your organization.

The rest of this — including my blog — is just killing time.